What is Web Design?
A website is your digital storefront. It tells consumers what your business does and it portrays your image. In many cases, it can be your customers’ first impression with your business.
Too many businesses undervalue the importance of a website. They look for the cheapest, most basic way to establish a digital presence. But, think about that for a minute. If 85% of consumers look for local businesses on the internet, I think it would be pretty important for you to want to have great web design.
Let’s apply the “cheapest, most basic” logic to your sign out front.
You may say, “It’s not that important. As long as it tells people who we are and where we are located, it’s doing what we want. Why waste all that money on having a professional design, quality construction, or lights. I have some plywood, a couple of posts, and a bucket of paint. I’ll make it myself.”
Of course you wouldn’t do this. So, why do so many businesses do it with their website?
Importance of Professional Web Design
There are many advantages to considering professional website design. Here are our top seven:
Allows your business to reach people outside of your market area
Phone books, advertisements, and commercials target specific areas or demographics. A properly designed website can be seen by anyone, anywhere, at any time. One day I was meeting with one of my retail customers in Greenville. Two women walked in the door and mentioned they were in town for the day. Before they left Asheville, they found my customers shop online and decided to stop in for some shopping.
Provides a way for you to show consumers what you have to offer
If customers can see that what you have is what they’re looking for, they’ll be more likely to pay you a visit. (insert link to SEO here and explain the benefit)
Your business will gain credibility in the eyes of your customers
It is critical to gain credibility with your customers; people don’t buy from someone they don’t trust. This can be established by integrity, expertise, communication, and professionalism. All of which can be conveyed through a professionally designed web page.
You’ll improve your customer service
By having information properly displayed on your website, your customers will have instant answers to their questions. This can save your customers, and yourself, valuable time getting answers to some of the most commonly asked questions.
Your website will save you money
This is based on the assumption that you are at least doing some form of marketing. Businesses have typically relied on traditional marketing channels like television, radio, and print media. All of these have recurring charges that typically start at $500 a month and enable you to target about 10,000 customers. While a professionally designed website carries a larger initial cost (Instant Website Estimate), your cost outlay can quickly be matched. In fact, your website can be accessed by 3.4 billion people per day for as low as $100 a month.
Your website sells your image and goods/services 24 hours a day, every day of the year
This is not a statement against your sales force; a great web site is a compliment to the efforts of a good salesperson. Remember, the idea is to give customers instant gratification. And while most consumers do their research and shopping on nights and weekends, the importance of a proper web presence should be evident.
With proper analytic management, you can measure your success
Outside of putting coupon codes on advertisements or trying to track marketing costs vs. increased revenue (which lacks accuracy), there isn’t an effective process for measuring the success of your marketing efforts. By taking advantage of web analytics, everything on you website can be monitored, including demographic information about your audience, how they found you, and how they interact with which information and on which web page. And this is just the beginning.
If all of this is done properly, you will be well on your way to differentiating yourself from your competition. And that spells success!