Social Media Marketing (SMM)
What is Social Media Marketing?
Social Media Marketing (SMM) is the process of using social media sites to promote a company’s brand and to attract more customers. The platforms are free to use and offer paid advertising options that allow a business to reach even more audiences.
Why is it important?
Social media marketing helps companies reach consumers that would normally be untouched. For example, Facebook is credited with being the best way to attract new customers. But, the social network giant also has the lowest customer retention rate.
Companies can drive traffic to websites and can increase SEO. Capturing relevant search engine traffic involves more than link building, blog updates, and onpage optimization. Google and the other search engines are now factoring a company’s social media presence as a ranking factor.
SMM is used to increase brand recognition. This is achieved by making your brand more accessible to new customers and by making you more recognizable for existing customers. Brand recognition equals greater consumer trust.
Brand loyalty will also see a boost. Studies have found that engaging customers on social media increases the level of consumer loyalty by 53%.
There will be more opportunities to convert consumers to customers. As you build a following, every picture, video, and comment you share provides an opportunity for someone to react. Every reaction could lead to a site visit. And those site visits could result in a conversion.
Marketing costs could decrease. For as little as six hours a week you could generate more traffic. That’s one hour a day to develop strategy and content that could start paying off immediately.
Here are some of the top social media sites you should be using:
Facebook is the largest social network with more than 1.55 billion active users. That makes it a great resource for connecting people from any geographic location to your business.
Twitter is another great resource. You can share short (up to 140 characters) text messages that include polls, links, images, and videos.
Google+ features many of the same features as Facebook and Twitter. Perhaps the biggest advantage of maintaining an account with Google+ would point to search engine rankings.
Pinterest contains digital bulletin boards where users can save and display different content. Users will typically organize their boards by category.
Instagram consists of photo and video posts. It is popular for posting about food, art, travel, and fashion. Where this social media platform differs from others is it’s almost entirely mobile.
Tumblr might be the most flexible social media platform, but might also be the most difficult. Tumblr allows users to post in multiple formats including text, chat, audio, photo, and video.
LinkedIn is the premier B2B (business to business) social networking site. Think of this social media powerhouse as a digital resume for your business.
This is hardly a definitive list of social media platforms; these are simply the most popular at the time of this writing. Digital marketing experts agree that different businesses benefit from different social media platforms. Not every platform is right for every business. The social media experts at Frond Marketing are happy to discuss your options and tailor fit a plan that will meet your needs.