Small Business Web Design
There was a time when the United States was truly the land of opportunity. Immigrants flooded the country hoping to have a piece of the American dream. It was a time when knowledge, hard work, and a touch of luck would be enough to help most people be successful. But, times are changing and it’s becoming increasingly more difficult to achieve the American dream.
Many small business owners are finding it more and more challenging to be able to compete with big business. Large corporations have a competitive advantage that includes name recognition, fixed costs, and price leadership that stack the deck in their favor. And as a result, more local businesses are closing their doors for good.
But hope is not lost. The digital revolution has already begun. While most people understand the evolution of analog technology to digital technology, not many people consider the impact it has on marketing.
One way a small business can compete with a large corporation is to have a website. Did you know that 81% of shoppers research online before buying? Are you one of the businesses they are seeing before they make their buying decision?
One challenge of securing a customer is knowing how to take them through the buying cycle. Hubspot listed the five stages of the customer buying cycle as:
- Awareness – customer identifies the need for the product or service.
- Consideration – customer evaluates how the product or service meets their needs.
- Preference – customer’s logical and emotional inclination towards a particular product or service.
- Purchase – the act of buying from you… or your competition.
- Repurchase – the logical and emotional process that leads to a repeat purchase.
Websites allow you to be in front of consumers while they’re still in their buying cycle.
Take me for example. When I discover a need for a product or service, I immediately go online to find a solution. During this phase I start to compare features and benefits and determine which product or service will best fit my needs (and at the best price). Once I know what I’m looking for, I begin the search for where to get it.
If I didn’t see you at some point during that research, you can believe I’ll drive past you to get to the business that had what I’m looking for on their website. So let’s get serious about what a website can do for you.
As I stated before, your competition already has a website. And the ones that want to actually be seen have a professional website. I can guarantee that your word-of-mouth advertising will only take you so far. An online presence will deliver the results you are seeking.
- You will attract more customers. This ties back to the consumer buying cycle. Your web page will be in front of consumers when they are making their decision.
- You can expand past geographic boundaries. OK, you may not care if some dude in Vietnam knows what you have to offer, but it would be helpful if someone a few towns over knows that you exist.
- Your website represents your business 24 hours a day. On weekends and over holidays. You can attract, inform, and persuade your future customers while you sleep.
- Once you have them on you web page, you can show them how much you know. Customers develop trust for resources they trust. Delivering useful information is the best way to develop that trust.
- Your site delivers instant credibility. 84% of consumers believe a business with a website is more credible than one with only a social media page.
- An informed customer is a happy customer. Your website will allow you to be able to interact with your customers. You will also be able to engage in customer support. An invaluable service for the long-term satisfaction of your new customer.
These should all be compelling reasons why to have a website, but there’s a catch. Do-it-yourself web design looks like you did it yourself. And most consumers don’t want to do business with a company that they think is unprofessional.
Frond Marketing offers professional web design for small business. As a small company ourselves, we understand what it’s like to operate within a tight budget. But a company’s website is literally their online identity. Yeah, it’s that important. So when you are ready to get serious about increasing your revenue, we ask that you consider Frond Marketing for your project.