Mobile Website Design
Mobile Website Design
Mobile website design is the process of designing a website for the smaller screens of smartphones. While this process is similar to responsive web design, there are notable differences as explained below. But, before we explore the technical differences I would like to discuss why the whole process matters.
Since the mainstream popularity of smartphones in the mid 2000’s, mobile web viewing has risen. Viewing sites from a mobile device has now surpassed desktop web viewing. 72% of consumers expect websites to be mobile friendly. 61% will leave the site if it’s not. And yet, 96% of consumers report being on sites that aren’t mobile-ready.
How do you know if a website is mobile-friendly? Just go on your phone and start pulling up websites. A mobile-friendly site will fit on your smartphone screen without the need to scroll from side-to-side. You will only need to scroll vertically to view the content. In most cases the website will look slightly different than the desktop version due to a difference in content display.
Consumers aren’t alone in their expectation to see a mobile version of your website. Google announced on April 21, 2015 that they will use mobile-friendliness as a ranking signal in search results. Websites that are fully optimized for mobile platforms will be rewarded with higher search visibility.
As stated by Forbes magazine, “The algorithms will favor mobile-friendly sites, using a real-time, page-by-page basis to determine mobile friendliness, and penalize sites that display poorly on mobile devices. A website that is not a responsive website or mobile-friendly will suffer negative SEO and decreased search engine rankings.”
Despite the numbers, there are still businesses that do not have mobile-friendly websites. As of February 2016, only 68% of small businesses reported having a mobile-friendly website. Not sure what to say here, folks. Missing the boat on this ranks up there with using invisible ink on the sign out front.
So, now we know the importance of having a mobile-ready website. Let’s talk about how it’s different than a responsive website.
A mobile website is basically a copy of your website where the server changes the formatting so it’s smaller and easier to navigate on a mobile device. A responsive website is formatted so the device does the work of automatically adjusting the content to render according to screen size and orientation.
Basically, a mobile website is for smartphones. A responsive website is for a variety of mobile devices including smartphones and tablets. While there are advantages to designing specifically for smartphones, responsive web design offers more flexibility.
Whichever you decide, this really isn’t a do-it-yourself project. There are a number of factors involved with creating a website that is user-friendly, delivers the correct content, generates sales, and complies with Google standards. All of which are critical to the success of your business. Feel free to call the dedicated professionals at Frond Marketing to get you pointed in the right direction.