What is Infographic Design?
Infographics are the visual presentation of information in the form of a chart or diagram to convey complicated or boring subject matter in easy to understand data at-a-glance. (personal note – use an infographic next time) But seriously, public attention spans are shrinking. Consumers are gravitating towards bite-size nuggets of information. They want a clear understanding and they want it quick. This is the allure of the infographic.
Why is it important?
Infographics are visually appealing
Studies show that 90% of information transmitted to the brain is visual. Infographics can grab the attention of your audience quickly.
Due to bright colors and images, infographics are perfect for sharing. People are more likely to share your blogs and articles if they contain infographics vs. a long article with a bunch of text.
And build brand awareness
Infographics are an effective tool to help promote your brand awareness. This is due to the visuals used in the illustration of the content. Since it displays the content of you message easily, your brand stays in the memory of you audience for a longer period of time.
How to Use Infographic Design
To present survey data
Infographics are great for showing the results gathered from survey data. Numbers and statistics can be very overwhelming, which makes them lose their effectiveness. By organizing the survey data in an infographic, it becomes much easier to draw meaning at-a-glance.
To simplify something that’s complicated
As stated above, the main purpose of an infographic is to simplify complex or boring material. Due to this ability, infographics are a great educational tool for showing a subject overview instead of in-depth analysis.
To explain how something works
In addition to simplifying complex data, infographics are especially useful for showing the mechanics behind how intricate objects work. Designers are able to separate complex products into their core features and graphically explain each function.
To compare different objects or subjects
When comparing the differences between something, infographics help to organize the similarities and differences by visually creating parallels to complement each side.
Are Infographics right for my business?
Determining if your business needs to create infographics to convey your message can be a bit tricky. The expertly trained staff at Frond Marketing can explain all the advantages and disadvantages associated with updating your communications. In short, most companies will find some value in simplifying their communications.