Website Design

Professional web design is the process of joining the principles of design and usability to create a site that looks great, is easy to navigate, and offers interesting content.

Digital Marketing

Digital marketing is the promotion of products or brands using digital distribution channels to reach targeted consumers in a timely, relevant, and cost-effective manner.

Strategy & Branding

Your brand is more than your logo, name, or slogan — it’s the entire experience your prospects and customers have with your company, product, or service.

Creative Design

Graphic design incorporates various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages.
Infographic Design 2016-10-19T11:26:44+00:00

Infographic Design

Infographic Design

What is Infographic Design?

Infographics are the visual presentation of information in the form of a chart or diagram to convey complicated or boring subject matter in easy to understand data at-a-glance. (personal note – use an infographic next time) But seriously, public attention spans are shrinking. Consumers are gravitating towards bite-size nuggets of information. They want a clear understanding and they want it quick. This is the allure of the infographic.

Why is it important?

Infographics are visually appealing

Studies show that 90% of information transmitted to the brain is visual. Infographics can grab the attention of your audience quickly.

Easily shareable

Due to bright colors and images, infographics are perfect for sharing. People are more likely to share your blogs and articles if they contain infographics vs. a long article with a bunch of text.

And build brand awareness

Infographics are an effective tool to help promote your brand awareness. This is due to the visuals used in the illustration of the content. Since it displays the content of you message easily, your brand stays in the memory of you audience for a longer period of time.

How to Use Infographic Design

To present survey data

Infographics are great for showing the results gathered from survey data. Numbers and statistics can be very overwhelming, which makes them lose their effectiveness. By organizing the survey data in an infographic, it becomes much easier to draw meaning at-a-glance.

To simplify something that’s complicated

As stated above, the main purpose of an infographic is to simplify complex or boring material. Due to this ability, infographics are a great educational tool for showing a subject overview instead of in-depth analysis.

To explain how something works

In addition to simplifying complex data, infographics are especially useful for showing the mechanics behind how intricate objects work. Designers are able to separate complex products into their core features and graphically explain each function.

To compare different objects or subjects

When comparing the differences between something, infographics help to organize the similarities and differences by visually creating parallels to complement each side.

Are Infographics right for my business?

Determining if your business needs to create infographics to convey your message can be a bit tricky. The expertly trained staff at Frond Marketing can explain all the advantages and disadvantages associated with updating your communications. In short, most companies will find some value in simplifying their communications.

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