What is Graphic Design?
Graphic design uses visual communication to project ideas and inspiration through the correct use of color, space, typography, and image to induce a reaction.
Graphic design requires an expert. One of the biggest mistakes a company can make is trying to save money by creating their own design work. The colors and fonts you choose evoke feelings from your customers. And those feelings set the stage for whether they want to do business with you.
Have you ever noticed how many fast-food restaurants choose the colors orange, yellow, and/or red? It is not a coincidence. It’s called the psychological properties of colors. Different colors connect with people in certain ways. There is a great deal of importance to understanding this as you develop your brand strategy. An experienced designer can help.
Graphic designers spend countless hours learning design principles and most have a natural talent that allows them to see colors, spaces, and shapes unlike other people. They are up-to-date with the latest styles and trends and understand what will make you look dated. Professional designers know how to make you look good and looking good will catch the eyes of your customers.
Why is it important?
First Impressions Count
It may be cliché, but it’s true. The human brain processes an opinion in the first 4 seconds. You then have 26 seconds before that judgement is finalized. Unfortunately, the average consumer is only spending 15 seconds looking at you. Are you sure your single color word document printed on brightly colored paper is best representing your company?
Creativity Makes a Difference
Super Bowl Sunday is the biggest advertising extravaganza of the year. Companies put their best foot forward to create a memorable ad that will catch your attention. Creativity is the difference maker. When the brain is under a constant barrage of information, creativity is the great differentiator. Graphic design is no different.
Keeps Your Look Consistent
Being consistent is the key to being memorable. Remember, the duck says Aflac every time. An experienced designer understands brand identity. This is the overall look of your communications. It involves the consistent use of particular visual elements like fonts, colors, and graphic elements to create distinction.
Makes You More Memorable By Strengthening Your Brand
An experienced designer will help you to achieve brand awareness. The more aware a consumer is of your brand, the better chance you have to convert them to a customer.
Helps You Stand Out From Your Competition
Lawn care companies are a great example of this. Clip art lawnmower, clip art lawnmower, clip art lawnmower. Congratulations to the guy that uses a weed trimmer. First rule of sales: differentiate yourself from your competition. And professionally developed graphic design is the first step!
Good Graphic Design Converts Traffic
Graphic design isn’t just about making things look pretty, it’s designed to catch the eye and encourage a reaction. A well-crafted sales brochure will keep your customer turning the pages. And professional graphic design has the potential to deliver measurable results for businesses of all sizes.
Saves Time and Money
When business owners try to do their own graphic design, they will eventually go through a design overhaul. They may try to hire a freelancer. And another. But eventually they will make it through the design phase. Hiring multiple “cheap” designers will probably be more costly than hiring one professional.
Feel free to speak with a graphic design expert at Frond Marketing. They will be happy to discuss a custom graphic design plan that will position you among the top in your industry.