What is Email Marketing?
Email marketing is a type of digital marketing that uses email as the communication delivery method. It is used in a number of ways by marketers to send information, advertise, or request business. Regarded as the most effective and cost efficient digital marketing strategy, email marketing can build customer loyalty, consumer trust, and increase brand awareness.
Why is it important?
More than 35% of the people worldwide use email. That’s just over 2.6 billion people. It’s estimated that the world sends about 196 billion emails every day. And 109 billion of those are business emails.
Email marketing is a critical way to connect with people. Due to the ease of customizing emails, it’s a very personal way of reaching your target customers. Email can be tailored for relevance. And it can cover topics like company changes and customer feedback. With 35% of the population onboard, email isn’t going anywhere.
Most effective strategy for customer acquisition
Social media is a great way to interact and strengthen your relationships with your customers. But, email marketing is the most effective way to convert people into customers.
Least expensive campaign strategy
Email marketing allows business owners to reach an unlimited number of customers at almost no cost. Compare that to traditional marketing efforts where creation, printing, and distribution occupy the majority of your marketing budget.
Customizable to enhance user experience
Email marketing software allows you to address individual people by name and/or topic. Research shows that emails with subject lines that include the recipient’s name are 22% more likely to be opened and read.
Easy to measure the results
Email marketing campaigns can track which recipients opened their mail, the links that were clicked, and how many people unsubscribed to future efforts. This allows savvy marketers to adjust their strategy to increase their messages effectiveness.
People check their email more frequently due to mobile devices
91% of people use their smartphones to access their email. People are notified every time a new email hits their inbox. This gives businesses constant access to an information-hungry audience.
What happens if I don’t use Email Marketing?
If you are not using email as part of your digital marketing strategy, you are missing out on a marketing channel that most of the world uses. Email marketing is almost free to use. Customizable to your audience. Easy to measure. And offers you almost unlimited access to your customers.