What is an eCommerce Website?
Ecommerce websites enable the transfer of information over the internet, typically used by companies and nonprofit organizations to sell or trade a product or service. Types of ecommerce sites include retail, auction, music, business-to-business, and financial services sites.
Why is it important?
The world is moving more and more into the digital realm every day. 2 out of 3 companies report that 25-40% of their revenue is generated from online transactions, and that number is growing every year. E-commerce also allows small companies the opportunity to compete on a global level without carrying the overhead of a brick and mortar location. Simply put, if you want to be relevant in today’s retail environment, you need to incorporate an ecommerce strategy.
Tips for a Successful eCommerce Website
The digital marketplace makes it very easy for customers to compare vendor pricing. It is important that you check the competitive prices for comparable products. After a competitive price analysis, determine a price that balances lowest consumer pricing with highest product profitability.
Many consumers question the quality of products sold online. Some even question how authenticity of the products. It is important to ensure that the products or service you sell online are held to the highest quality standards and match their online descriptions. Customers should not have any reason to complain about the quality of products bought from your website.
It is critical to offer safe and secure customer transactions. SSL certificates are mandatory for all ecommerce sites. Customers will always check to see that their confidential information, like credit card data, will be secure during online transactions.
A good customer support team should be available to handle customer related problems as they arise. You can relate to the frustration you’ve felt when trying to resolve a problem with an online company, product or service. Don’t allow your customers to feel the same.
Feedback and reviews
Make it easy for customers to leave favorable feedback. Customer reviews are becoming increasingly more important to the consumer decision making process. Getting positive feedback from current and past customers will help make the decision process easier for future customers.
Online shopping trends are changing. A recent Google study found that 72% of internet users expect websites to work on mobile platforms. While developing your ecommerce site, be sure to develop a mobile version as well.
Please contact the ecommerce website experts at Frond Marketing for any additional questions you may have.