What is Content Marketing?
Content marketing is a strategic marketing approach intended to attract and convert prospects into customers, and customers into repeat buyers. This is achieved by the creation and delivery of free content that is valuable, relevant, and consistent. Content marketing is the savvy businesses response to the modern, relationship-based, buyer-driven, digital marketplace.
Why is it important?
Advertisements are everywhere. And, more often than not, they are a nuisance. Businesses struggle to get their corporate message seen by consumers. But, studies show that 70% of consumers prefer to get their information from articles vs corporate ads. Welcome to content marketing.
Content marketing is used to target a specific audience. It delivers relevant information and high-quality content. It is the process of creating and distributing content that is entertaining, informative, and relevant to customers. And it creates positive associations with your brand.
It is extremely challenging to capture the interest of a potential customer. An even greater challenge is to maintain their attention. Content marketing achieves this with good content. Quality content has an effective quality that entices users to continue reading, clicking, and exploring. A website that delivers valuable, relevant, and consistent content can generate repeat traffic over the course of months, or even years. And Google rewards websites that feature great content with better search result rankings.
What will you get out of Content Marketing?
Many businesses have come to recognize the benefits and efficiency of a good content marketing strategy. In fact, 61% of marketers reported increased sales figures after starting a campaign. Still need proof?
Increased lead generation
If customers find the content useful, there is a high probability that they will be more likely to leave their contact details.
Quality content that addresses current or controversial topics is likely to be spread across social media channels. By taking advantage of this medium a company can reach customers without geographical boundaries.
Consistently releasing great content allows businesses to establish themselves as industry experts. Consumers trust industry leaders and a consumer bond will develop.
Great content with useful information connects the customer to the business for a long-term relationship. This relationship encourages repeat visits among customers.