What is Brochure Design?
Brochure design is the use of design elements on a pamphlet or brochure used to educate or advertise a company’s product or service to a target audience. The brochures can consist of a variety of layouts and are especially important for product promotion.
Why is it important?
I’m sure you may be tempted to ignore the need for expertly crafted graphic design. However, utilizing professionally designed brochures, catalogs, and tradeshow material can be an integral step in the process of establishing and maintaining a successful business. The points below emphasize how important professional graphic design should be to your business.
The design quality of your brochures is a reflection on your professionalism. A quality brochures sets the stage for a great first impression. Your marketing collateral only has a couple of seconds to make a first impression. A cheap looking design reflects poorly on your brand and will have a negative impact on sales.
In many cases, your sales brochure may be your first interaction with a potential customer. It represents your brand, your product or service, and the way you do business. Professionally design brochures will tie your brand together. Good graphic design is the backbone of brand identity, which leads to brand awareness and loyalty.
The effectiveness of professional graphic design extends beyond your logo, marketing material, and website. It will produce a visual aid that will help you communicate your ideas to your customer base.
Tips for Creating Effective Brochures
The main goal in creating effective marketing brochures is getting a response from your customers. Every piece of marketing material you create leaves an impression on your prospects. If you leave the wrong impression, you run the risk of losing sales and alienating customers. Here are some important secrets of successful brochures:
Understand your target audience
What problem does your product or service solve? How is it different than anything else they can find on the market? Use these answers to help decide the format that will best showcase the benefits of what you have to offer.
Target AIDA (Attention, Interest, Desire, Action)
To be effective, your brochure needs to get the attention of the consumer. Be interesting enough to encourage further reading. Create a desire for your product or service. Encourage them to take a specific action such as call or buy now.
Focus on their needs
Space on a brochure is valuable; don’t waste it with images of something your audience doesn’t care about. You need to be focused on how your product or service meets their need.
Sell it, don’t tell it
To get someone’s attention, you need to focus on the benefits they will experience by doing business with your company.
Use headlines and graphics carefully
The average consumer decides within seconds if they are going to read through a brochure. You need to use headlines and graphics that will grab their attention. If your cover graphics or headline is boring, few people will bother opening it.
Give them a call to action
It may sound silly, but sometimes people need to be told what to do. Your brochure is creative and interesting, but now it’s time to illicit an action. And remember, if you don’t give them a reason to react now, you’ll probably lose them.
Make it easy to respond
Unfortunately, I see this too often. Good brochure. Good message. Can’t find the contact details. Remember, this is your mini billboard. Don’t sell them on the idea of your product or service just to have them google your competition.
Please contact the brochure design experts at Frond Marketing for more information on professionally designed marketing materials.