It’s not enough to just have a website. It must be visually attractive to gain consumer attention. Remember, it’s a reflection on your company and the products or services that you offer. And it’s likely to be the first, hopefully not last, impression a potential customer has of your company. Here is a small guide to beautiful websites: the how to and why for.
Since most companies have some type of digital presence, it is increasingly more important to stand out. A consumer will typically begin their search for products and services online. When they enter a search query, a list of options will be presented. Your company will need to stand out if you want the opportunity to earn their business.
The appropriate use of color is a great start. Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. But there are a lot of factors to consider when choosing your color scheme.
- Use a natural palette of colors. Natural colors are more pleasing to the eye than their artificial counterparts. Properly combining primary and secondary colors can elicit a response to help you connect emotionally with consumers. Follow this link to do a little research about the psychology of color.
- Use text that is easy to read. Text color should contrast background color. Best case scenario is black text on a white background. But, other combinations are acceptable as long as there is an appropriate range of contrast. Also, keep the font easy to read. Cursive fonts are hard on the eyes and viewers will fatigue easily. Traditional font selection includes sans serif for titles and serif for text.
- Use graphics that have meaning. Graphics are important. They help to tell a story and offer variety from a page full of text. But be careful not to overuse them. They are intended to add meaning to your written content.
- Use quality images. This is a personal pet peeve. Nothing ruins the appearance of a web page faster than bad images. Out of focus, improperly sized, or just plain poor quality. None of it belongs on your website. Make an effort to use professional imagery and remember that the picture is there to help tell the story. *Special note. Do not use images found on Google. You will more than likely be infringing on copyright restrictions. Adobe Stock is a great resource with a vast library.
- And keep it simple. A very attractive design element allows for white space. By keeping your layouts uncluttered your viewers can focus on your message. Remember, content is the key to informing an audience. But beautiful is how you attract them.
This is a great starting point for you to consider when thinking about the design of your website. Proper planning will lead to a successful outcome. But remember, if it becomes overwhelming or just isn’t working out the way you had envisioned it, the qualified professionals at Frond Marketing specialize in beautiful websites.